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Spencer Bratman

Marketer | Hustler | Startups

ABOUT ME

Problem Solver & Creative Thinker

My name is Spencer Bratman and I am a creative, strategic and outgoing graduate of Bryant University with a major in marketing, double minor in entrepreneurship and sociology.

During my college career, I have had several internships in a wide variety of disciplines from marketing, sales, advertising, design, information technology, and entrepreneurship. I have a global perspective since I have traveled to many cities in the United States, studied abroad in Europe, and spent two weeks in several major cities in China. I am outgoing, a team player, a leader, and out of the box thinker. I have a creative mindset, and no problem is too hard for me to solve.

SKILLS

SEO | SEM
90
Inbound
90
Newsletters
85
Adobe Suite
85
Analytics
90
Social Media
90
CRM
90
UX | UI
85
CPC | CPM
85

EXPERIENCE

PREVIOUS ASSOCIATIONS THAT HELPED TO GATHER EXPERIENCE

Product Ventures

Marketing Associate

Developed a monthly marketing dashboard with Key Performance Indicators in each channel to determine growth, A/B test, and find correlations for conversions. Built a new AdWords strategy with single keyword ad groups that yielded a higher quality score, impressions, clicks, and conversions by 15%. Utilized Google’s Keyword Planner to find search queries that had a high relevancy and monthly searches for AdWords campaigns. Added on-page SEO from long tail keywords, headlines, title tags, and alt-text, which increased organic ranking to first page results. Leveraged Google Analytics to determine what our best referral channels were based on bounce rates, time spent on site, and page views.

AUGUST 2016 - JANUARY 2017
AUGUST 2011 - DECEMBER 2016

MyCampuz

Co-Founder

Served as Co-Founder from the inception of the concept through the implementation of the online platform into multiple NYC Schools. Member of the investment committee, which successfully raised over $400,000.00 from institutional and retail investors. Developed pitch decks and marketing materials for prospective school leads. Led the design and development team to ensure our concept was built in the way it was conceptualized. Networked to obtain beneficial new relationships for the company; including landing a partnership with the largest educational consulting company on the East Coast.

Betaspring

Marketing Intern

Created advertising materials and managed social media for events we hosted. Worked with many of startups as a liaison to the managing directors. Created a startup map of Providence, Rhode Island to highlight the 150+ active startups from researching all the contact information for these startups. Used several online sources for market research in order to discover up and coming startup leads that matched our qualifications. Wrote blogs and stories about featured startups that were gaining traction and publicity in the industry

SEPTEMBER 2015 - DECEMBER 2015
MAY 2014 - AUGUST 2014

Stetson Real Estate

Marketing Intern

During my internship, my main focus was building the "Stetson" brand. This included growing their client base, and becoming a household name in the Westchester Real Estate market. This included using software such as InDesign, and Photoshop to create professional flyers for the agents. I also worked with the agents to make promotional videos of the firm and create professional online profiles. I held training sessions with the agents to help build their network, and create personalized content to differentiate themselves as a realtor. Throughout the internship, I managed all social media accounts with a consistent and professional appearance, and created very engaging posts.

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Internships
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Countries Visited
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College Credits

EDUCATION

ALWAYS TRYING TO LEARN MORE

Bachelors of Business Administration | Marketing

Bryant University

CLASS OF 2016

Liberal Arts

Lorenzo De Medici

FALL 2014

Semester Abroad | Florence, Italy

Visited 13 countries & 30 cities in Europe over 1 semester.

Sophomore International Experience | China

Bryant University

WINTER 2014

International Business

Participated in a two-week immersive program that fosters the understanding of international business. Visited major cities from Beijing to Hong Kong.

GED

Staples High School

CLASS OF 2012

PORTFOLIO

THE PROOF IS IN THE PUDDING

  • ALL
  • ENTREPRENEURSHIP
  • MARKETING
  • BUSINESS
Student Lead | Social Entrepreneurship
Giving for Good: Bryant hosts social enterprise market Unlike traditional businesses, which focus on maximizing profits, social enterprises generate income to support their social missions. Bryant’s inaugural “Giving for Good: A Social Enterprise Marketplace,” provided an opportunity for these businesses to sell products and share information about their endeavors. Associate Professor of Sociology Sandra Enos, Ph.D., is intimately familiar with Rhode Island’s diverse social enterprises. She had vowed to “do good” in a more structured way, after informally selling granola made by the Providence Granola Project – of which she is a board member – from her office in December 2014. “Creating and supporting social enterprises brings together Bryant’s best lessons from Business and from the Arts and Sciences.” Providence Granola Project Co-founder Geoff Gordon ’08 MBA says that “by making granola, we employ refugees and help them to become fully contributing participants in our society, while also trying to shape the way our society views refugees.” Because students are always at the forefront of any revolution or social change, he adds, Bryant is an obvious market for social enterprises. Another vendor, Conscious Step, supports international education, clean water, and hunger initiatives by creating and selling colorful socks. The website depicts the founders, including Prashant Mehta ’11, in this way: “They all wore socks… shared a passion to change the world. The result was Conscious Step.” The daylong pop-up market, sponsored by Bryant’s Social Entrepreneurship concentration, featured a variety of vendors including Oh So Africa Design, an entity established by Associate Professor of Management Eileen Kwesiga, Ph.D. The company imports jewelry made by East African artists and returns profits to East African nonprofit organizations. Vendors were positive about the Bryant marketplace, held in the University’s Rotunda. Enos believes future events would benefit from greater student involvement, where each vendor might be assigned a student to help promote the event, staff the booth, and manage inventory. This year, Spencer Bratman ’16, the marketplace’s chief student organizer, created a website and invited vendors to participate, while Brianna LaGuardia ’19, assisted on the day of the event. Students in the spring semester’s Applied Seminar in Social Entrepreneurship class, including Bratman, will evaluate the business opportunities associated with creating pop-up markets at schools, houses of worship, and large corporations, says Enos. “Creating and supporting social enterprises brings together Bryant’s best lessons from Business and from the Arts and Sciences.”
Student Lead | Social Entrepreneurship
http://givingforgood.strikingly.com/
1st Place Elevator Pitch Competition
In Fall 2012, my team and I competed in the Business Foundation Elevator Pitch Competition. We competed against half of the freshmen class with elevator pitches. Our team took first place in the entire competition as well as money and funding opportunities from several of the judges. My team nominated me to be the leader of the group, and I helped each of my teammates learn how to pitch, and sound confident. With practice, I was able to train the rest of my team to perform and take 1st place! Here is the promotion video for the business idea, Activesitter. This course poses fundamental questions about the creation and ethical deployment of intellectual capital within the context of global enterprise. The transformation of the world economy is creating a need for individuals with sophisticated skills, global perspective, expertise in multiple areas, and the ability to acquire new knowledge and skills as needed to meet the challenges of continuously changing business conditions. Successful organizations rely on collaborative efforts to solve problems and implement key initiatives. Such processes require individuals with a multi-disciplinary perspective and demonstrated skills in leadership, negotiation, communication, and time management. This course provides a foundation for the development of these traits, which will be reinforced throughout subsequent business courses.
1st Place Elevator Pitch Competition
http://bryantceo.org/freshmen-e-pitch/

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